Published Paper Details:

Finance is defined as the management, creation and study of money and investments. The management of finance has become very important for individuals to save the money for future. There are several options like Fixed deposits, Insurance, Gold Deposits, Bonds, Real estates, Stock market investments, Mutual Funds, Post office schemes etc for saving the money. Due to the invention of various virtual trading applications the participation in the stock market investments has increased. There are various virtual trading applications like Upstox, Zerodha kite, Grow, Angel one, Dalal Street, Trading view etc. The present research study is mainly focused on understanding the awareness and impact of various virtual trading applications in retail investors behaviour. The study also focused on understanding the motivating factors and the behavioural patterns of the retail investors. The present research study also aimed to identify the challenges and reason for using virtual trading applications. The present research study is 'Descriptive' in nature. The data collected is through a standardized questionnaire circulated to the respondents living in Hyderabad city, Telangana state. The sampling technique used in the study is 'Cluster sampling'. The study concluded that there is a moderate impact of virtual trading applications on retail investors in decision making.