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Paper Title
FACTORS AFFECTING YOUNG CONSUMERS' ON ONLINE PURCHASE INTENTIONS OF SOCIAL MEDIA PLATFORMS IN MYANMAR
Authors
Zin Ko Ko, Nan Wai Linn, Yin Ko Ko, Zin Myo
Keywords
young consumers', online purchase intentions, social media platforms, purchase intentions, online shopping.
Abstract
This research study examines the variables and factors affecting young consumers' intentions to make online purchases from social media platforms in Myanmar. The study uses descriptive research to analyze quantitative data from young consumers' in Myanmar, using a random sample of 318 consumers. The study investigates how buying style affects online consumer behavior by using survey questionnaires distributed among online buyers. In Myanmar, young people are a significant component of the online shopping market. The younger generation's use of the Internet presents an opportunity for online retailers and online shopping. This study looks at the variables factors affecting young consumers' intentions to make online purchases from social media sites in Myanmar.
IJCRT's Publication Details
Unique Identification Number - IJCRT2408092
Paper ID - 266985
Page Number(s) - a851-a860
Pubished in - Volume 12 | Issue 8 | August 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Zin Ko Ko, Nan Wai Linn, Yin Ko Ko, Zin Myo, "FACTORS AFFECTING YOUNG CONSUMERS' ON ONLINE PURCHASE INTENTIONS OF SOCIAL MEDIA PLATFORMS IN MYANMAR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 8, pp.a851-a860, August 2024, Available at :http://www.ijcrt.org/papers/IJCRT2408092.pdf
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Volume 14 | Issue 9
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Volume 14 | Issue 9
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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