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  Published Paper Details:

  Paper Title

Semi-Bibliometric Review on Key Drivers of Green Products Purchase Intention

  Authors

  Sneha Nath,  Prof. H. Ramananda Singh,  Dr. Joyeeta Deb

  Keywords

Green Purchase Intention, Sustainability, Environment, Green Products, Determinants

  Abstract


As sustainability concerns have grown, understanding the antecedents driving consumers to purchase green products has become increasingly important. This paper reviews the factors influencing green purchase intention, focusing on individual, societal, and contextual factors. Findings reveal that environmental attitude, concern, knowledge, perceived consumer effectiveness, and personal norms positively impact green purchase intention. Socially, subjective norms and social influence are crucial. Contextually, accessibility, availability, price, and quality of green products also shape consumer intentions. The findings highlight the need for holistic strategies targeting individual, societal, and market-level factors to promote environmentally sustainable consumer behaviour. This review contributes to the development of effective interventions to promote environmentally sustainable consumer behaviour.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2408070

  Paper ID - 266939

  Page Number(s) - a648-a659

  Pubished in - Volume 12 | Issue 8 | August 2024

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.40898

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Sneha Nath,  Prof. H. Ramananda Singh,  Dr. Joyeeta Deb,   "Semi-Bibliometric Review on Key Drivers of Green Products Purchase Intention", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 8, pp.a648-a659, August 2024, Available at :http://www.ijcrt.org/papers/IJCRT2408070.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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