Published Paper Details:

The global surge of e-commerce has significantly reshaped industries, and the food sector is undergoing a transformative shift, particularly in emerging economies like India. This article presents an in-depth case study focusing on Patna, delving into the intricate impact of e-commerce on food consumption patterns, local businesses, and the overall economy. Employing a robust theoretical framework that integrates content analysis, discourse analysis, and comparative case studies, the research unveils the multifaceted dynamics of this transformation. By scrutinizing both technological advancements and traditional practices, the study not only identifies key drivers but also delineates the profound consequences of this digital revolution. This comprehensive exploration offers nuanced insights into the evolving food culture in Patna, contributing to a deeper understanding of the broader implications of e-commerce on the global food industry.