Published Paper Details:

Artificial intelligence is becoming a popular concept in today's world. The Integration of artificial intelligence with the digital economy has brought a tremendous change in the functioning of businesses. This research examines the profound impact of AI on the efficiency and competitiveness of business. Through comprehensive analysis of existing literature and case studies, the study delves into the mechanisms through which AI enhances the capabilities and positions the companies towards success and prosperity. AI has empowered businesses by offering new business opportunities, personalized customer interactions, adequate utilization of resources, security against potential challenges, and risk management. These amenities are not only accelerating the performance of the business but also bringing innovation among the entrepreneurs. Furthermore, AI is helping companies in facing the competition by predicting the trends in the dynamic market that drives strategic decision-making. Overall, this research contributes to a deeper understanding of how the integration of AI improves the efficiency and competitiveness of businesses in the digital economy and highlights the role of AI in the digital economy.