Published Paper Details:

This study investigates perceived service quality in higher education, focusing on dimensions such as administrative quality, physical environment, core educational quality, support facilities, and transformative quality and its impact on students' choice of Higher education institutes. Using a sample of 180 students from The Maharaja Sayajirao University of Baroda and Veer Narmad South Gujarat University, the study reveals significant positive correlations among these dimensions, highlighting the central roles of Core Educational Quality and Physical Environment Quality. Despite these findings, regression analysis shows that socio-demographic factors (Residential Location, Employment Status, Gender, and Age) do not significantly impact perceived service quality. Factor analysis identifies a single underlying factor accounting for the majority of variance in service quality perceptions. The results emphasize the importance of enhancing key service quality dimensions to improve overall perceptions and achieve positive educational outcomes and student satisfaction.