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  Published Paper Details:

  Paper Title

A STUDY OF AFTER SALES SERVICE AND CUSTOMER SATISFACTION OF HYUNDAI CAR SERVICE IN GORAKHPUR

  Authors

  Chandan Kumar Thakur,  Dr. Pradeep Kumar

  Keywords

After Sales Service, Customer Satisfaction, Hyundai Car, Automobile, Warranty

  Abstract


ABSTRACT: In the automotive sector, sustaining brand loyalty and ensuring repeat business depend significantly on customer satisfaction. Hyundai Motor has seen tremendous expansion throughout the years. Company is focused on after sales service and customer satisfaction. In this study satisfaction of customer related to after sales service of Hyundai car in Gorakhpur district is identified. The data is gathered using a well-organized questionnaire. It was found that 58% of users being satisfied and 42% being unsatisfied during warranty period (free after sale service) by the Hyundai service center in Gorakhpur. 39% of paid service customers in the Gorakhpur showroom are satisfied with the company's after-sale support, while 61% of customers are not satisfied. "Delivery Time" was the main causes of consumer dissatisfaction.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2407593

  Paper ID - 266139

  Page Number(s) - f185-f193

  Pubished in - Volume 12 | Issue 7 | July 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Chandan Kumar Thakur,  Dr. Pradeep Kumar,   "A STUDY OF AFTER SALES SERVICE AND CUSTOMER SATISFACTION OF HYUNDAI CAR SERVICE IN GORAKHPUR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 7, pp.f185-f193, July 2024, Available at :http://www.ijcrt.org/papers/IJCRT2407593.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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