Published Paper Details:

In the digital era, data breaches have emerged as a significant threat to consumer trust and corporate reputation. This study investigates the multifaceted impact of data breaches on consumer trust and their subsequent willingness to share personal information. By analyzing recent high-profile data breaches and conducting surveys with affected consumers, we aim to uncover the nuances of how these incidents influence consumer perceptions and behaviors. Our research explores the psychological aftermath of data breaches, including the erosion of trust, changes in sharing habits, and the efficacy of corporate responses in mitigating negative sentiments. Additionally, we examine the role of transparency, communication strategies, and regulatory compliance in restoring consumer confidence. This study provides valuable insights for businesses aiming to fortify their data protection measures and rebuild consumer trust in the wake of a breach. By understanding the long-term effects on consumer behavior, companies can develop more effective strategies to enhance data security and maintain strong, trust-based relationships with their customers.