Published Paper Details:

The biggest sanitation initiative the Indian government has ever launched, the "Swachh Bharat Abhiyan" (SBA) was introduced on October 2, 2014, by the current prime minister of the country. The campaign's objective is to increase sanitation, hygiene, and cleanliness nationwide, with an emphasis on rural and urban slums. Among the main objectives of the Swachh Bharat Abhiyan are the elimination of open defecation, improved solid waste management, promotion of safe and sustainable sanitation practices, and increased public awareness of the importance of hygiene and cleanliness. Ngopa town was adjudged as the 'best performer' under the Urban Towns category in the Mizoram Cleanliness Competition-2022 conducted by the Urban Development and Poverty Alleviation Department, Government of Mizoram. This exploratory study examines cleanliness awareness and performance in Ngopa, Mizoram. Utilizing a mixed-method approach, the research aims to evaluate the impact of local cleanliness initiatives, community participation, and government policies on the overall sanitation standards. Data was collected through surveys, interviews, and field observations, highlighting the community's engagement and challenges faced in maintaining hygiene. The findings reveal a moderate level of awareness and participation among residents, emphasizing the need for enhanced educational campaigns and infrastructural support to achieve sustainable cleanliness and hygiene in the region.