Published Paper Details:

Abstract Artificial intelligence (AI) has been found to be capable of imitating people and carrying out operations in 'intelligent' manner, based on a growing body of research on Intelligent Systems and AI in industrial marketing. Integration of AI into industrial marketing is poised to revolutionize future sales and distribution tactics. Through the application of artificial intelligence, the industrial sector may significantly improve its market intelligence, client interaction, and operational efficiency. Businesses are able to obtain significant insights into market trends, client preferences, and competitive landscapes by utilizing various advanced data analytics and machine learning algorithms nowadays. A further benefit of artificial intelligence is that it makes predictive analytics possible, which enables businesses to make more accurate demand projections and improve inventory management. There is a significant improvement in logistics, a reduction in lead times, and a reduction in costs when AI-powered solutions are utilized in the distribution sector. With the further development of artificial intelligence, it is projected that its position in industrial marketing will trigger a paradigm change, resulting in a sales and distribution strategy that is more nimble, data-driven, and customer-centric in the industrial sector. The study presents various research directions concerning the implementation, utilization, and reception of artificial intelligence technology in marketing. It also explores the impact of this technology on the labor market and the skills required by marketers. Additionally, the study investigates the significance of institutional support for the integration of AI in marketing, as well as the ethical considerations and data protection issues associated with it.