Published Paper Details:

Globalization presents a complex array of challenges for Indian businesses as they strive to compete on an international stage. This paper delves into these challenges, focusing on several critical dimensions: the pressures of technological advancements, the imperative of sustainable business practices, and the balancing act of maintaining cultural identity amid global integration. It examines the competitive landscape where Indian companies must navigate not only market volatility and shifting consumer preferences but also diverse regulatory environments. Furthermore, the paper analyzes strategic responses and adaptations by Indian firms, including innovation in product development, diversification of markets and portfolios, and the formation of strategic international alliances. Through an in-depth analysis of case studies and contemporary market data, this research provides a nuanced understanding of how Indian businesses are overcoming globalization challenges. It aims to offer actionable insights for business leaders and policymakers to bolster India's competitive edge in the global economy while fostering sustainable and inclusive growth.