Published Paper Details:

In today's fast-paced and competitive business environment, large organizations must continually innovate to maintain their competitive edge and drive sustainable growth. This paper explores the concept of corporate entrepreneurship, also known as intrapreneurship, and its critical role in fostering innovation within large organizations. Through a comprehensive review of existing literature and case studies, the research highlights the mechanisms through which established companies can cultivate an entrepreneurial culture, overcome structural and cultural barriers, and leverage internal and external resources to drive innovation. Key findings indicate that successful corporate entrepreneurship requires a strategic alignment between innovation initiatives and organizational goals, a supportive leadership that encourages risk-taking and experimentation, and a flexible organizational structure that facilitates rapid decision-making and resource allocation. The study also examines the impact of corporate entrepreneurship on organizational performance, employee engagement, and market competitiveness. By providing practical insights and actionable strategies, this paper aims to guide executives and managers in implementing effective corporate entrepreneurship practices to enhance their innovation capabilities and achieve long-term success