Published Paper Details:

The abstract provides a comprehensive overview of the intricate relationship between comparative advertising and consumer protection within the framework of the Consumer Protection Act, 2019, in India. It delineates how comparative advertising, while potentially beneficial for consumers when conducted transparently, can also pose risks of misinformation and unfair competition. The abstract discusses the legal provisions outlined in the Consumer Protection Act, including definitions of unfair trade practices and misleading advertisements, aimed at safeguarding consumers from deceptive advertising practices. It highlights the role of regulatory bodies such as the Central Consumer Protection Authority (CCPA) and the Advertising Standards Council of India (ASCI) in enforcing consumer protection laws and ensuring compliance with ethical advertising standards. The abstract further explores judicial interpretations and landmark cases that have clarified the boundaries of fair comparative advertising, emphasizing the prohibition of product disparagement and the importance of truthfulness and fairness in advertising content. It addresses issues and challenges in the enforcement of consumer protection laws, such as resource constraints, lack of consumer awareness, loopholes in the legal framework, globalization of advertising, and limited regulation in business-to-business transactions.