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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 11 | Month- November 2025
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Published Paper Details:
Paper Title
A STUDY ON ARUN ICE CREAM'S MARKETING STRATEGIES AND IT'S INFLUENCE ON CONSUMER BEHAVIOUR IN COIMBATORE CITY
Authors
Ms. P. PRIYADHARSHINI, MR. R. ARUNPRAKASH R
Keywords
Market strategy, Consumer behaviour and satisfaction level.
Abstract
This study focuses on Arun Ice Creams' branding strategy and its impact on customer behaviour in Coimbatore city. The study emphasizes the importance of marketing techniques in determining consumer preferences and purchase decisions. The study conducts an in-depth study of several aspects of Arun Ice Creams' marketing strategy, such as product variety, branding, advertising, distribution, and pricing. Furthermore, the study investigates how these techniques influence customer behaviour, such as brand loyalty, purchasing decisions, psychological responses and social influence. By focusing on Coimbatore city, this study gives useful insights into the efficiency of Arun Ice Cream's marketing strategy and the impact on consumer behaviour in the local market.
IJCRT's Publication Details
Unique Identification Number - IJCRT2403690
Paper ID - 253531
Page Number(s) - f755-f763
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ms. P. PRIYADHARSHINI, MR. R. ARUNPRAKASH R, "A STUDY ON ARUN ICE CREAM'S MARKETING STRATEGIES AND IT'S INFLUENCE ON CONSUMER BEHAVIOUR IN COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.f755-f763, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT2403690.pdf
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Volume 13 | Issue 11
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Volume 13 | Issue 11
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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