Published Paper Details:

Big data refers to huge, diverse, and complicated data collections that are challenging to store, analyze,and visualize for use in subsequent operations or outcomes. Big data analytics is the practice of analyzing enormous volumes of data to uncover obscure patterns and hidden relationships.These helpful details for businesses or organizations can assist them get richer, deeper insights and a competitive advantage. This calls for the most accurate analysis and execution of big data applications. Big data has gained recognition as a ground-breaking technical advancement in recent years. However, our knowledge of how organizations convert potential into actual social and economic benefit is still limited or how big data exactly helps organizations. This review examines the big data and its analytics and provides an overview of its characteristics, importance / benefits / opportunities, challenges, advancements, future trends/limitations. We contend that in order for enterprises to effectively utilize big data, they must constantly realign their work processes, organizational structures, and stakeholder interests.