Published Paper Details:

Confrontational thinking and a lack of risk management understanding have resulted in a difficult competitive climate for Indian general insurers. The general public's faith in the insurance business has become a critical issue for the industry's success. The insurance sector's regulator demonstrated through statistical data that the general insurance market is not growing at an acceptable rate. For many years, penetration has been exceedingly low. The existence of insurance firms is dependent on effective human resources, particularly agents. As a result, general insurers strive to focus on sales agent performance in order to enhance firm sales and grab a substantial market share. Therefore, the goal of this study was to examine the existing relationship between salesperson abilities and agent performance in India's general insurance industry. Using a quantitative methodology, the study mailed surveys to 400 insurance brokers in the general insurance industry at random. The study utilized salesperson sales performance as independent variables and selling skill components (interpersonal skills, salesmanship skills, technical skills, and marketing skills) as dependent variables. According to the study, a salesperson's performance is most strongly influenced by their interpersonal abilities.