Published Paper Details:

In the cutting-edge virtual age, virtual advertising has revolutionized the manner in which agencies interact with clients, making use of online systems and generation to sell their products and services. Customer consciousness of digital advertising strategies is of paramount significance because it no longer only empowers individuals to make knowledgeable choices but also considerably affects marketing strategies and commercial enterprise success. This study was conducted at Assam Agricultural College in Jorhat District with a random sample of 200 respondents surveyed via dependent interviews and mail questionnaires. Findings revealed a powerful choice for virtual marketing among purchasers, with eighty favoring it over traditional advertising strategies, reflecting the evolving patron panorama where virtual channels play a pivotal function in shaping purchasing choices. Drastically, people aged 20 to 40 exhibited the highest focus tiers, underscoring the significance of tailoring advertising and marketing content for this tech-savvy demographic. Moreover, the look at emphasized the need for training campaigns and targeted advertising to beautify customer cognizance of the manifold blessings presented via digital advertising and marketing. A heightened attention to virtual advertising and marketing empowers purchasers with access to precise product data and enables fee-aware decisions. Complements product discoverability and evaluation and gives access to reductions and promotions for companies. Those advantages translate into more powerful marketing campaigns. Step forward purchaser engagement and higher conversion prices. Future research endeavors should delve into gender-based total choices in digital marketing, imparting possibilities for further refinement of advertising and marketing strategies and, in the long run, helping businesses optimize their strategies within the ever-evolving virtual landscape.