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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Consumer Behaviour Toward Organic Products: A Rudimentary Study of Union Territory of Chandigarh, India
Authors
Tanisha Bhatia, Nikita Verma, Baani Khurana
Keywords
Consumer behavior, Organic products , Purchasing behavior, Sustainibility
Abstract
The advent of the new century navigated people to choose lifestyles that revolve around the connection between diet, health and the environment. Consumers embarked on shopping for products with clean labels and transparency. This gradually turned into an active pursuit of organic products in the second decade. Organic food sales in the United States in 2022 broke through $60 billion, raising the curiosity for studying their future in a climate-active world.
This paper mainly concentrates on local consumers' behaviour towards organic products in a city with diverse options available for consumption. The objective of the conducted analysis is to forecast the pivotal consumer base in terms of socioeconomic factors and their intent behind the consumption of organic products. This study can further be used to synthesize the probable areas of organic products that can be used in future research.
IJCRT's Publication Details
Unique Identification Number - IJCRT2309616
Paper ID - 243407
Page Number(s) - f89-f111
Pubished in - Volume 11 | Issue 9 | September 2023
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.36310
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Tanisha Bhatia, Nikita Verma, Baani Khurana, "Consumer Behaviour Toward Organic Products: A Rudimentary Study of Union Territory of Chandigarh, India", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 9, pp.f89-f111, September 2023, Available at :http://www.ijcrt.org/papers/IJCRT2309616.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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