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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
CUSTOMER AWARENESS AND PERCEPTION TOWARDS ONLINE SHOPPING AT COIMBATORE CITY
Authors
Swarnalakshmi R, Indhumathi S
Keywords
Online Shopping, Customer Perceptions, Electronic Payment, Customer Expectation.
Abstract
Online shopping is a recent phenomenon in the field of e-business and is going to be the future of shopping around the world. Most of the companies are running their online portals to sell their products and services online. The facility of online purchasing has allowed customers to identify the different types of products available in the global market. Due to rapid globalization, all types of products are available on the Internet. Goods and services, such as consumer durables, books, audio and video cassettes, and services like air tickets, can also be purchased online. A large number of Internet users provides a good foundation for the expansion of the online shopping market. The study also aims to identify customer requirements concerning online shopping. This research was conducted using the primary data source, and the survey method was employed in the research. A questionnaire survey has been conducted to test the hypothesis.
IJCRT's Publication Details
Unique Identification Number - IJCRT2309611
Paper ID - 244356
Page Number(s) - f60-f64
Pubished in - Volume 11 | Issue 9 | September 2023
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Swarnalakshmi R, Indhumathi S, "CUSTOMER AWARENESS AND PERCEPTION TOWARDS ONLINE SHOPPING AT COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 9, pp.f60-f64, September 2023, Available at :http://www.ijcrt.org/papers/IJCRT2309611.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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