Published Paper Details:

Given the rapid growth and emerging trend of online shopping have changed consumer preferences to buy online, this study analyses the current Indian legal framework that protects online consumers' interests. A thorough analysis of the two newly enacted laws, i.e. Consumer Protection (E-commerce) Rules, 2020 and the Consumer Protection Act, 2019. The significant findings are that a secure and reliable system is essential for e-business firms to work successfully; cash on delivery is the priority option for online shopping; website information and effective customer care services build a customer's trust. The new regulations are strong enough to protect and safeguard online shopping consumers' rights and boost India's e-business growth. Besides factors such as security, warranty, privacy, customer service, and website information, laws of governing consumer right protection e-commerce influence customers' trust. Growing e-commerce looks promising with a legal framework and consumer protection measures. The findings contribute to the body of knowledge on online shopping and consumer rights protection make clear the key factors that affect customer trust and loyalty and offering an informative perspective on e-consumer protection in the Indian context with broader implications.