Published Paper Details:

Banks operate in a highly globalized, liberalized, privatized and a competitive environment. Indian banking industry has witnessed a tremendous developments due to sweeping changes that are taking place in the Information technology. In today's scenario most of banks offer services through the electronic medium called E-banking. E-banking is creating lot of changes in the banking industry. Though all banking sector are providing e-banking, the main question is whether the customers are aware of all the e-banking services offered by their banks. So, it becomes necessary to study the customer awareness level towards e-banking services. The present study is a modest attempt made to know customer awareness on e-banking services provided by the banks in Coimbatore city. The major tool used for the data collection is questionnaire. For the purpose of the study, required primary data have also been collected along with secondary data. A standard methodology has been adopted and various statistical tools have been used to extract the output.