Published Paper Details:

This study aims to investigate the influence of green marketing and environmental awareness on the intention to buy electric vehicles (EVs) in Bangalore city. With the growing concerns about climate change and the need for sustainable transportation, EVs have gained significant attention as a greener alternative to traditional fossil fuel-powered vehicles. Understanding the factors that influence consumer's intention to adopt EVs is crucial for promoting their widespread adoption and addressing environmental challenges. The research adopts a quantitative research design and collects data through a structured questionnaire survey. The target population consists of residents in Bangalore city who are potential consumers of EVs. The study employees a convenience sampling technique to select participants, resulting in a sample size of 120. The research examines the relationship between green marketing strategies adopted by EV manufacturers and consumers intention to purchase EVs. It investigates various green marketing dimensions, such as eco-labelling, eco-packaging, and eco-branding, and their impact on consumer's perceptions of EVs environmental benefits. Data analysis will be conducted using statistical techniques such as regression analysis, correlation analysis and mediation analysis. Findings of the study will provide valuable insights in to the factors influencing consumer's intention to buy EVs and the role of green marketing and environmental awareness in shaping their attitude towards sustainable transportation. The results of the research can have significant implications for policy makers. EV manufacturers and marketers in Bangalore city.by understanding the drivers of consumer's intention to buy EVs, policy makers can develop effective strategies to promote EV adoption and encourage sustainable transportation practices. EV manufacturers and marketers can use the insights to design targeted green marketing campaigns that highlight the environmental benefits of EVs and enhance consumer's awareness and perception of these vehicles.