Published Paper Details:

With the advent of technology and rapid changing current times, change in every form and aspect of life has become very important. It has become inevitable for individuals to accept and adapt to change in order to survive in the competitive world and the same thing applies to organizations and its employees across the world. The organizations who have not catered to flexible and demanding situations and have stuck to their traditional and rigid organizational structures have lost the track of productivity & profit which has ultimately resulted in losing the market share. Organizations now have to be dynamic and so should be their employees. The employees have to be flexible and adaptable to the changing times and circumstances and the onus of helping them adapt to the changing times lies partially on the organizations. It becomes the responsibility of the organizations to ensure that their employees remain updated with every passing hour and that they up skill themselves i.e. upgrade their current skills. One must not overlook the fact that flexibility and adaptability in personality as well as working style is now being considered as one of the most important criterion for the recruitment and selection of the employees and organizations providing a platform for up skilling its employees often make place in best employer's category. The objective of the paper was to study the need and process to upskill the employees and determine critical skills of the employees which need to be upgraded on a regular basis in different sectors of media industry across India. 20 experienced professionals from the media industry working in 14 organizations across different media sectors in India have been interviewed for the study. Using Gioi's methodology for qualitative analysis, it was concluded that technological skills needed to be upgraded are Artificial Intelligence &Machine Learning , Digital skills and Data Analytics,Technical skills needed to be upgraded are Project Management and Networking & liasoning , Human skills needed to be upgraded are problem solving, negotiation , proactiveness, creativity, critical thinking, adaptability, flexibility , interviewing and dealing with diversity , Conceptual skills needed to be upgraded are Information packaging and visualization , the classic skills also termed as Evergreen skills are industry knowledge, general knowledge, discussion orientation, soft skills, leadership, teambuilding , audience orientation, general research skills, dynamics, multi tasking & dynamism, decision making, stress management & strong work ethics