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Published Paper Details:
Paper Title
Impact Of Digital Marketing On The Income From Operations Of The Firm. A Case Study On Hindustan Unilever Ltd.
Authors
P. Vishal Mudaliar
Keywords
HUL, Digital Marketing, SEO, SEM, SMM, PPC, Income from operations, Administration and selling expenses
Abstract
ABSTRACT: -
Hindustan Unilever is one of the household names in India for its range of products that is used in everyday life. Its FMCG products includes shampoos, soaps, hand wash, tea etc. According to a recent survey one in ten houses in India use HUL products every day. For the company to make known its products must do a lot of marketing by the use of various Medias like television, newspapers, magazines etc. but in the recent years the digital marketing is gaining a lot of popularity. As India is moving towards digitization because of various efforts by the govt., the businesses are increasingly using the digital Medias to market and promote their products. HUL has been experiencing a growth in sales revenue year after years on a consistent basis. This paper is an effort to study the relationship between the HUL expenditure on digital marketing and increasing sales revenue.
IJCRT's Publication Details
Unique Identification Number - IJCRT2306924
Paper ID - 240193
Page Number(s) - h767-h774
Pubished in - Volume 11 | Issue 6 | June 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
P. Vishal Mudaliar, "Impact Of Digital Marketing On The Income From Operations Of The Firm. A Case Study On Hindustan Unilever Ltd.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 6, pp.h767-h774, June 2023, Available at :http://www.ijcrt.org/papers/IJCRT2306924.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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