Published Paper Details:

Recent years have witnessed a drastic and dramatic sophistication in the telecommunication sector. Mobile communication, smart phones and tablets have perfectly replaced the earlier means of shopping, banking, entertainment etc. Thanks to the advanced means of technology that today distance of miles is just a click away. The core of this lifestyle lies in the extensive use of wireless cables and benefits derived thereof. Current research is an attempt to explore the fast moving world from a customer and comfort/ ease of use view point. Change is inevitable but how is the customer accepting or welcoming such change is a matter of concern. A fine effort has been attempted to make systematic research, on customer awareness level and perception level towards 5G telecommunication services which will enable the managers to have an insight into the impact of such advancements. A research was carried out in the twin cities if Hyderabad and Secunderabad in Telanagana state, 100 responses from youth in age group of 20-35 years were contacted to understand the market pulse of customer in respect of 5 G Telecommunication services. As part of research it has been very interesting to note that customer awareness and perceptional levels vary and it is not precisely defined. This is a fine characteristic which kept the researcher motivated to continue.The report is prepared strictly for academic purpose which boosts a student's managerial skills to explore and apply the theoretical knowledge into practice.