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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

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  Published Paper Details:

  Paper Title

Customer satisfaction in Adoption of Customer Relationship Practices in the Banking Sector - A Study of State Bank of India in Post-Merger Scenario

  Authors

  Shruthi M T,  Dr. T.S. Devaraja

  Keywords

Customer relationship management, State bank of India, Post-merger Satisfaction

  Abstract


Abstract In the realm of service marketing, the customer is king. Building goods and services for the financial sector is tough and requires expertise. Banking is one of the oldest and biggest monetary services sectors among the others. CRM has a significant impact on the service industry, helping businesses gain and keep clients for long-term effectiveness. Meanwhile it is more important that banking sector to choose to retain the customer in existing manner to its post-merger processes. In this aspect the state bank of India has to perform its duties to fill the post-merger requisition to sustain and satisfy the need and requirements of the existing and future customers as well hence, it should perform/improve with new advancement procedures in accordance with the customer feedback. This article shows the customer satisfaction of post-merger customer relationship management in state bank of India in Mysuru District.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2306570

  Paper ID - 239828

  Page Number(s) - f1-f9

  Pubished in - Volume 11 | Issue 6 | June 2023

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.41892

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Shruthi M T,  Dr. T.S. Devaraja,   "Customer satisfaction in Adoption of Customer Relationship Practices in the Banking Sector - A Study of State Bank of India in Post-Merger Scenario", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 6, pp.f1-f9, June 2023, Available at :http://www.ijcrt.org/papers/IJCRT2306570.pdf

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Call For Paper March 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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