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  Published Paper Details:

  Paper Title

Study On Marketing Of Mushroom In Guntur District Of Andhra Pradesh

  Authors

  Vishnu Priyanka. Billala,  Prof (Dr). Ashish S Noel

  Keywords

market analysis, market trends, pricing strategies, distribution channels, price spread.

  Abstract


The demand for mushrooms is steadily increasing as a result of their appeal in terms of cooking, nutrition, and health benefits. They are also being explored for their potential in waste management. In the Indian market, the growth of the mushroom industry is primarily driven by a rising health consciousness among consumers who seek nutrient-rich and cholesterol-free food options. Additionally, the growing trend of veganism and the recognition of mushrooms as a flavourful meat substitute contribute to the market's expansion. The utilization of mushrooms in dietary supplements, thanks to their high fiber content and digestive enzymes that support gut and immune health, further drives the demand for these products. Furthermore, India is witnessing export opportunities for processed mushroom varieties, particularly in Western countries, creating a positive outlook for the regional market. Advancements in mushroom packaging technologies, such as the development of packaging materials that regulate humidity and prevent water condensation, are also contributing to market growth. Additionally, the pharmaceutical industry's increasing use of mushrooms for treating diseases like hypercholesterolemia and hypertension catalyzes market expansion. Moreover, substantial investments in smart automation technologies for mushroom production, aimed at enhancing yield and reducing costs, are expected to further fuel the mushroom market growth in India in the foreseeable future.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2306282

  Paper ID - 239413

  Page Number(s) - c579-c583

  Pubished in - Volume 11 | Issue 6 | June 2023

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Vishnu Priyanka. Billala,  Prof (Dr). Ashish S Noel,   "Study On Marketing Of Mushroom In Guntur District Of Andhra Pradesh", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 6, pp.c579-c583, June 2023, Available at :http://www.ijcrt.org/papers/IJCRT2306282.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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