Published Paper Details:

The analysis of consumer online buying behaviour is a critical aspect of understanding how customers make purchasing decisions in an e-commerce environment. This abstract provides an overview of the research conducted on this topic. The research involves an in-depth examination of the various factors that influence consumer online buying behaviour. The study aims to identify the key determinants of consumer behaviour, such as the demographic characteristics of buyers, product characteristics, website design, and consumer preferences. The findings reveal that several factors significantly influence consumer behaviour, including trust in the e-commerce platform, perceived risks associated with online transactions, convenience, product information, and online reviews. Additionally, the study highlights the importance of website design elements, such as ease of navigation, visual appeal, and user experience, in influencing consumer behaviour. Overall, the research sheds light on the complexity of consumer online buying behaviour and emphasises the need for businesses to adopt a customer-centric approach when designing their e-commerce platforms. By understanding the factors that influence consumer behaviour, businesses can create a more effective online shopping experience, increase customer satisfaction, and ultimately drive sales.