Published Paper Details:

This study investigates the consumer preference and satisfaction towards Himalaya Herbal products. It aims to identify the factors influencing consumer's choice of Himalaya Herbal products over other brands and to determine the level of satisfaction among consumers who use products. The study employs a mixed-methods research design that includes surveys and focus group discussions to collect data from the consumers who use Himalaya Herbal products. The result show that consumers prefer Himalaya Herbal products due to their natural ingredients, quality, and effectiveness. Moreover, consumers are generally satisfied with the performance of the Himalaya herbal products they use, and the most popular products are those for skincare, haircare, and digestive health. The findings provide valuable insights to Himalaya and other herbal product companies regarding consumer preference and satisfaction, which can be used to improve their product offerings and increase customer loyalty.