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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 4 | Month- April 2026
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Published Paper Details:
Paper Title
A STUDY ON CONSUMER AWARENESS TOWARDS ECO- FRIENDLY PRODUCTS IN COIMBATORE CITY
Authors
Mrs.B.poornima, Mr.A.Abishek
Keywords
purchasing decisions, favourable attitude, Eco-friendly goods
Abstract
This article examined that Consumer demand for environmentally friendly items has increased as awareness of environmental challenges. This article explores the elements that affect consumers' purchasing decisions and reviews the literature on consumer awareness of environmentally friendly products. According to the study, consumers have a favourable attitude towards eco-friendly products, and their willingness to pay a higher price for them is influenced by a number of variables, including their understanding of the environment, their perception of the benefits, social norms, and their own personal values. The study also emphasises the value of product certification and labelling in raising consumer awareness of and trust in environmentally friendly goods. The article concluded with suggestions on how to raise consumer awareness and encourage sustainable consumption patterns for legislators and marketers.
IJCRT's Publication Details
Unique Identification Number - IJCRT2304772
Paper ID - 233466
Page Number(s) - g131-g137
Pubished in - Volume 11 | Issue 4 | April 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mrs.B.poornima, Mr.A.Abishek, "A STUDY ON CONSUMER AWARENESS TOWARDS ECO- FRIENDLY PRODUCTS IN COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 4, pp.g131-g137, April 2023, Available at :http://www.ijcrt.org/papers/IJCRT2304772.pdf
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Volume 14 | Issue 4
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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