Published Paper Details:

Every industry has been modernized through technological innovation. The auto industry is also impacted in a similar way. In order to prevent global warming and climate change, the Indian government mandates that people move from internal combustion to electric automobiles. This is because electric vehicles are the future. The automobile manufacturers slowly shifting their production from tradition automobiles to electric one. By 2030, Government of India plans to have majority of electric vehicle in India. The government also motivate the people by providing incentives and tax benefits. If automobiles are electrified, even the import of fuels will be reduced. The high price of gasoline and environmental concern might be few reasons which intends public to adopt electric vehicle. The present study throws a light on consumer awareness towards electric vehicle and it also tries to identify the factors that influence the consumer perception towards Electric Vehicle. This study uses a descriptive approach to gather information from consumers by using a structured questionnaire. For the purpose of the study, 123 samples are collected from the Chennai city. The information gathered will be then analyzed to determine the expected outcomes of the study. The findings of the study will be beneficial to the government, automotive manufacturers, dealers and marketers.