Published Paper Details:

Over-The-Top (OTT) platform development has upended the conventional media and entertainment sectors, including the movie business. This study investigates how OTT platforms are affecting the movie business, with a particular emphasis on moviegoers. This study discovered that the way audiences consume content has significantly changed as a result of OTT platforms through a review of the literature and interviews with industry experts. Many fans who love to watch movies and TV series from the comfort of their homes have been drawn to OTT platforms due to their accessibility and affordability. The entertainment business, particularly the film industry, has undergone a change thanks to the rise of Over-The-Top (OTT) platforms. The purpose of this study is to investigate how OTT platforms have affected movies and moviegoers. A combination of qualitative and quantitative research approaches was used in the study. 300 moviegoers were given a survey questionnaire, and 10 industry professionals were interviewed to get the data. The study's conclusions show that the movie industry has been impacted by the availability of material on OTT platforms in several different ways. While OTT platforms have expanded the audiences for films, they have also resulted in a decrease of moviegoers. According to the report, younger generations like OTT platforms because of how convenient they are for watching movies.