Published Paper Details:

This research paper examines the purchase preference of consumers when dealing with multi-utility furniture rentals. The purpose of the research is to investigate the variables that affect consumer decisions to rent multi-utility furniture as well as the most popular varieties in India. The study uses a quantitative research approach, where data is collected through an online survey from a sample of 120 respondents who prefer renting multi-functional furniture. The study finds that affordability, flexibility, quality, and convenience are the primary factors that influence consumers' purchase preferences for multi-utility furniture rentals. Additionally, the study also identifies various challenges and opportunities that exist in the Indian market for multi-utility furniture rentals. The study emphasizes the significance of comprehending customer preferences and expectations to deliver better rental services and satisfy changing market demands in the Indian market. The research can help furniture rental businesses create efficient marketing plans and improve their offerings to better serve customers.