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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 4 | Month- April 2026
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Published Paper Details:
Paper Title
Exploring the Luxury Industry's Influence on Gen Z and Millennials: A Study on Attitudes and Behaviours
Authors
Disha Grover, Mourya KV, Anshul Ranjan, Khushi Rathi
Keywords
Shifting consumer preference, luxury market, influencer marketing, branding and marketing,
Abstract
The millennial and Gen Z generations' shifting consumer preferences have significantly altered the luxury market in recent years. Through an analysis of their views about luxury products and their purchasing habits, this study seeks to understand the effects of the luxury business on these two demographic groups. The study uses a comparative methodology to examine information gathered from surveys and interviews with Gen Z and millennial customers. The results show that while there are some parallels between the two groups' attitudes toward luxury goods, there are also some significant disparities. The study ends by examining the results' significance for luxury businesses and providing suggestions for how they might adjust to the shifting tastes of their younger customers.
IJCRT's Publication Details
Unique Identification Number - IJCRT2304537
Paper ID - 234523
Page Number(s) - e417-e430
Pubished in - Volume 11 | Issue 4 | April 2023
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Disha Grover, Mourya KV, Anshul Ranjan, Khushi Rathi, "Exploring the Luxury Industry's Influence on Gen Z and Millennials: A Study on Attitudes and Behaviours", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 4, pp.e417-e430, April 2023, Available at :http://www.ijcrt.org/papers/IJCRT2304537.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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