Published Paper Details:

The current trend of social media usage in today's twenty-first century has been tremendously increased. The rise of social media also affected consumer behaviors with a retailer brand. For example, out of 100 consumers who follow a brand on social, 87 visit the brand's website, 78 recommend that brand to family or friends, 67 increase spending with that brand, and 53 engage with that brand on social. Small businesses have found their presence on social media as it can help them build brand awareness and stay in touch with customers around the world. This research focuses on the analyzing results from case company's Instagram and Facebook accounts as a primary data. The emerging of Internet and social media usage encourages the author to do research about its impacts on the business development. The quantitative research method will be used to gather statistical data, along with the deductive approach to structural data analysis. Targeted research involved the case company's audiences on Facebook and Instagram accounts. To obtain the results, analytical tools are employed to gather necessary data, such as Google Analytics, Later Tool, Instagram Insights and Facebook Business Suits. The findings related to the effects of community building, social engagement, content interaction, brand awareness on these two platforms. These findings will be beneficial for the company to explore the opportunities to build online social networks, which platforms are best used for building brand awareness and interaction, as well as increase website traffic and sales.