Published Paper Details:

The purpose of this article is to look into how university students' internet shopping habits have changed after the Covid-19 impact. On that basis, the purpose of this article is to explore the influence of brand reputation (BR), product quality (PQ), product reviews (PR), convenience over online shopping (COOS), brand loyalty (BL), and website interface quality (WIQ) on university students' desire to purchase online (DSO). Based on the relevant review of literature described further in this research study, the paper offered a thorough research strategy. This study focused on the influencing behavior of a specific group of Indian private university students. A quantitative research technique was used, which included an online poll of students. Both undergraduate and master's students from an Indian institution were chosen as responders since university students are thought to be the major internet buyers in general. The size of the sample in this research is 476, which was deemed sufficient for doing regression analysis.