Published Paper Details:

This study examines the multi-layered influence of globalization on the traditional folk performing arts of Assam, including major forms such as Bihu, Ojapali, Bhaona, and Ankiya Naat. These art forms, rooted in agrarian, religious, and communal practices, are integral to Assamese identity. However, with rapid global integration, these traditions are experiencing both revitalization and erosion. The research employs secondary data from academic journals, cultural reports, archival documents, and credible online sources. The results designate that globalization purposes as a ambiguous blade. On one hand, digital platforms like YouTube, Facebook, and Instagram have provided increased visibility, new audiences, and opportunities for cultural exchange and monetization. On the other hand, this exposure often leads to the commodification of folk traditions, diluting their spiritual and social significance. Table-based analysis reveals that while Bihu has successfully adapted through digital dissemination and diaspora engagement, more ritualistic forms like Ojapali and Ankiya Naat remain marginalized and are practiced only by a dwindling number of older performers. Youth engagement trends further highlight the generational gap. While rural youth participate occasionally due to community ties, urban youth are largely disengaged unless the art form is popularized through social media or school-level programs. Motivations have shifted from cultural continuity to digital recognition and entertainment value. Influenced by peer culture, lack of economic incentives, and migration, many youths no longer see folk arts as viable or relevant.