Published Paper Details:

Abstract: Medical tourism involves crossing international borders to avail medical treatment and facilities in another country and enjoy the tourism facilities there. Medical tourism is an important sector in stimulating the economic growth of Kerala. The growth of medical tourism in Kerala is a multifaceted phenomenon driven by the state's high-quality healthcare services, affordability, and integration of traditional and modern medicine. The sector significantly contributes to Kerala's economic growth through revenue generation, job creation, and infrastructure development. More than five lakh foreign patients come to the state for treatment every year. About 25% to 30% of major hospitals' revenue comes from medical tourism (Confederation of Indian Industry). Government initiatives play a crucial role in supporting and enhancing this growth by implementing supportive policies, promoting the state internationally, and investing in healthcare infrastructure. This study explores how Kerala is progressing in medical tourism, why people from other countries choose Kerala as their favorite medical tourism destination and the role of government in promoting medical tourism.