Published Paper Details:

The paper seeks to explore the impact of the COVID-19 pandemic on the Indian pomegranate market. Significant changes happened in the Indian pomegranate market during the lockdown phase. The arrival and attack of the Covid-19 pandemic in India from the first week of March 2020 have a lot of negative impacts on the postharvest supply chain, transportation, retail marketing, and trade of pomegranate. But in the long-term, we can take the lessons and strengthen the production, marketing management, and postharvest management practices for the benefit of the pomegranate farmers of India. From secondary data analysis and literature review, it is found that India, as a highly growing market, has the potential for large quantity consumption and export of pomegranate fruit. Furthermore, as the pandemic is changing the food consumption habits globally, the export of fresh pomegranates is an opportunity for farmers to gain a high return on investment. In addition, the pomegranate market has the potential to create new job opportunities and uplift the lifestyle of pomegranate producers.