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ABSTRACT: - Green marketing is perceived to be a tool towards sustainable development as pollution levels are getting worse day by day, which will eventually lead to the perpetual deterioration of human life. Green marketing is not only a promotional activity. It creates awareness among the people about environmental pollution. People come to know their role in environmental pollution. Green products are more healthiest products, because it does not harm peoples health and environment. With the help of green marketing people will understand green products are better than existing products. Green marketing is a socio friendly and environment friendly practices. But it also face some issue. So this study will help in identifying those issues. Previous studies about this area is comparatively less. The study will help in improving and developing the idea of green marketing. Ultimately it will help in protecting the environment.