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  Published Paper Details:

  Paper Title

A STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL MARKETING AND ITS IMPACT.

  Authors

  D.RAJAGOPAL

  Keywords

Digital Marketing, Social Media, Promotion, Perception

  Abstract


Social media is the primary source for Digital marketing with the use of Mobile applications which can share to the people to promote their business. Most of the population are using the digital platform with help of social media. Impact on social media on marketing can be judged while comparing with traditional marketing. The major purpose of the digital marketing is concerned with the customers and allow them to intermingle with the product through social media. The perception of 200 people were collected to know the clear idea about digital marketing.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT22A6301

  Paper ID - 221566

  Page Number(s) - c540-c546

  Pubished in - Volume 10 | Issue 6 | June 2022

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.30602

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  D.RAJAGOPAL,   "A STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL MARKETING AND ITS IMPACT.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 6, pp.c540-c546, June 2022, Available at :http://www.ijcrt.org/papers/IJCRT22A6301.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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