Published Paper Details:

The emergences of social media have benefited many service industries in promoting their services locally as well as globally. Hotel industry is also no exception. The importance of social media marketing is gaining popularity for the promotion of brand in Hotel Industry. The online content such as customer experiences, user feedback and service ratings & reviews generated by user(User Generated Content) in various social media websites become the important source of information for both consumers as well as business. This study aims to explore the use and influence of social media platform in taking the decision from the consumer perspective about hotel booking of India. The study takes on an analysis of qualitative variables and the data collection has been done by using a semi structured interviewing technique. The findings of the study provide significant insights to the researcher, Hotel management and the consumer.