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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Integration of Banking and Insurance Services and its impact on financial performance
Authors
Shanthamma R
Keywords
Banking, Insurance, Bancassurance, Financial Performance, Integration, Financial Services
Abstract
The financial services sector has undergone significant transformation due to globalization, deregulation, and technological advancement. One of the most notable developments is the integration of banking and insurance services, commonly referred to as bancassurance. This integration enables banks and insurance companies to offer combined financial products and services through shared distribution channels. The present study examines the concept of banking-insurance integration and analyzes its impact on the financial performance of financial institutions. The study highlights how integration enhances revenue generation, reduces operational costs, improves customer retention, and strengthens overall financial stability.
IJCRT's Publication Details
Unique Identification Number - IJCRT2212689
Paper ID - 299126
Page Number(s) - g71-g73
Pubished in - Volume 10 | Issue 12 | December 2022
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Shanthamma R, "Integration of Banking and Insurance Services and its impact on financial performance", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 12, pp.g71-g73, December 2022, Available at :http://www.ijcrt.org/papers/IJCRT2212689.pdf
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Volume 13 | Issue 12
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Volume 13 | Issue 12
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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