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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 4 | Month- April 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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  Published Paper Details:

  Paper Title

INFLUENCE OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIR TOWARDS SMART PHONES

  Authors

  Dr.D.Sidhardha,  Dr.T.Narayana Rao

  Keywords

Advertising, Consumer, Influence, Decision making,Marketer, Expectations, Consumer behavior.

  Abstract


The Internet has gained popularity as a medium for advertising because, among other things, it enables constant communication between marketers and consumers. Businesses must take into account internet advertising as more consumers make purchases online. A small firm that offers online shopping could be able to reach this clientele. The findings of this study will be useful to individuals who wish to comprehend the significance of online advertising and how consumer choices are influenced, which in turn influences trade and commerce online. This study will offer light on aspects of online customers' attitudes about online advertising that are essential to understand before transferring conventional marketing strategies to the Internet.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2208244

  Paper ID - 224216

  Page Number(s) - b897-b902

  Pubished in - Volume 10 | Issue 8 | August 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr.D.Sidhardha,  Dr.T.Narayana Rao,   "INFLUENCE OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIR TOWARDS SMART PHONES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 8, pp.b897-b902, August 2022, Available at :http://www.ijcrt.org/papers/IJCRT2208244.pdf

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Call For Paper April 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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