Published Paper Details:

The study aimed a) to evaluate the influence of AI-based security systems on customer trust and perception of safety in fintech services, b) to analyze the impact of AI-driven security features on customer satisfaction levels in fintech-based companies, and c) to explore the correlation between AI-based security measures and customer retention rates in fintech companies. The study aimed at consumers of fintech firms and was undertaken in the Delhi NCR region with a stratified random sampling method to get respondents. The target population consists of 200 participants for the study. The study is descriptive and experimental. Primary data is gathered employing a questionnaire and secondary data is collected from journals, books, articles, reports, etc. Data collected are analyzed using statistical tools including the use of frequency tables, mean, standard deviations, correlation, and regression by use of MS Excel and SPSS. The findings underlined how AI-based security systems transform the essential elements of customer satisfaction and engagement in fintech companies. Also, it has been found that there is a moderate positive relationship between the usage of advanced safety techniques based on AI and the customers' retention percentages, which confirms the role of these remedies in creating customer satisfaction, engagement, and loyalty.