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  Published Paper Details:

  Paper Title

CONSUMER PERCEPTION REGARDING FOREIGN DIRECT INVESTMENT IN MULTI-BRAND RETAILING

  Authors

  Ruqayya Alvi,  Dr. Shabi Raza,  Mohd Abbas

  Keywords

FDI, Consumer Perception, Multi-brand

  Abstract


The growth of a nation's economy is significantly influenced by foreign direct investment. Particularly following deregulation, India was able to draw a sizeable amount of FDI, and it is constantly looking into new opportunities for inflows. In September 2012, the government increased foreign direct investment (FDI) in single-brand retail commerce to 100%, subject to state approvals, while allowing 51 per cent FDI in multi-brand retail trade. Even though there are already foreign competitors in cash and carry and single-brand retail segments of the Indian market, the current debate is on the effects of FDI on multi-brand retailing. Except for the most important stakeholder, namely the customer, whose preferences, choices, and spending patterns significantly contribute to economic growth, the FDI in multi- brand retail policy appears to cater to several stakeholders.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2201643

  Paper ID - 229800

  Page Number(s) - f714-f722

  Pubished in - Volume 10 | Issue 1 | January 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Ruqayya Alvi,  Dr. Shabi Raza,  Mohd Abbas,   "CONSUMER PERCEPTION REGARDING FOREIGN DIRECT INVESTMENT IN MULTI-BRAND RETAILING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 1, pp.f714-f722, January 2022, Available at :http://www.ijcrt.org/papers/IJCRT2201643.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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