Published Paper Details:

The live concert industry in India has witnessed significant growth in recent years, driven by evolving youth culture, rising disposable incomes, and the increasing influence of digital and social media platforms. This study, titled "Lights, Beats & Big Spends: Decoding Youth Culture and the Booming Live Concert Economy in India," aims to examine the growth and economic potential of the live concert industry, analyze youth behavior and motivations, assess spending patterns, and evaluate the influence of lifestyle and fashion trends on concert participation. The research is based on a primary survey of 1000 respondents aged between 18-35 years across India, supported by secondary data from industry reports and market estimates from 2023 to 2026. The study adopts a descriptive and analytical research design using percentage analysis, tabulation, and comparative techniques. The findings reveal that the Indian live concert market has grown rapidly, with increasing participation and spending among youth. A majority of respondents attend concerts at least once or twice a year, driven primarily by entertainment, social experience, and artist attraction. Social media platforms, particularly instagram, play a crucial role in influencing participation through trends and FOMO (Fear of Missing Out). The study also highlights that youth spending on concerts has increased significantly, with average expenditure rising due to multi-dimensional costs such as tickets, travel, accommodation, and lifestyle-related expenses. Furthermore, lifestyle and fashion trends have emerged as key determinants of concert participation, transforming concerts into platforms for self-expression and social identity. The study concludes that live concerts are not only entertainment events but also significant contributors to the experience economy, generating economic value across sectors such as tourism, hospitality, and retail. The research provides valuable insights for event organizers, marketers, and policymakers to understand emerging trends and leverage the growing potential of India's live concert ecosystem.