Published Paper Details:

The present study examined the relationship between personality traits and impulsive buying behavior among young adults. A total of 153 participants (aged 18-25 years) were selected using convenience sampling, and data were collected through the Neo-FFI-3 (Costa & McCrae, 2004) and the Buying Impulsiveness Scale (Rook & Fisher, 1995). Descriptive statistics and Pearson's product-moment correlation were used for analysis. The results showed that extraversion and impulsive buying were significantly positively correlated, meaning that people who were gregarious and outgoing were more likely to make impulsive purchases. However, there were significant negative correlations between impulsive buying and conscientiousness, agreeableness, and openness. This suggests that people who are self-disciplined, empathetic, and reflective are more resistant to impulsive tendencies. A weak negative correlation was found between neuroticism and impulsive buying, suggesting that people with emotional instability were somewhat less likely to do so, perhaps as a result of their inability to make decisions and fear of regret. Conscientiousness is the strongest protective factor, according to the study, which shows that personality traits have a significant impact on consumer behavior. The psychological foundations of consumer impulsivity are better understood thanks to these findings, which also have applications in marketing tactics, financial literacy, and consumer awareness.