Published Paper Details:

This paper investigates the evolving landscape of customer satisfaction towards electric bikes among the global shift towards sustainable transportation. Through a comprehensive review of existing literature, the main objectives of this study are: To study the evolution of electric vehicles in India, to study the government framework for promoting electric vehicles in India, and to examine the role of government policies, marketing strategies, and technological advancements in shaping customer perceptions and purchase intentions towards electric bikes. Additionally, the study aims to explore the advantages of electric vehicles over ordinary fuel-based vehicles and to analyse and examine the satisfaction level of electric vehicle users in Hassan city, Karnataka. The geographical area of Hassan City was selected using the convenience sampling technique. The data collected from the respondents include aspects such as price, ease of riding, speed, mileage, maintenance cost, and running cost of electric bikes. This paper aims to provide valuable insights for automakers, policymakers, and stakeholders to enhance the adoption and acceptance of electric bikes in the market.