Published Paper Details:

Modern Odisha, known from the very ancient times in the nomenclatures of Kalinga, Odra, Toshali and Utkal, because of her physiographical identity, has evolved a distinct and systematic pattern of religious life, art, language, literature and painting of its own over the time. The civilisational trends gave her inhabitants individuality and a unique identity out of which grew up a culture representing a strange mixture of the Aryans and the Dravidians. All along Odisha had maintained her overseas trade and commercial relations with the South and South East Asian countries due solely to her great Sadhavas of the past. She was able to maintain her political identity despite the invasions and inroads made by many alien aggressors. Considered as a repository of religious specimens, Odisha developed hundreds of religious centres to her great credit in the hands of ruling dynasties who played a very conspicuous role in developing the centres for Jainism, Buddhism, Saivism, Saktism, Vaishnavism. They stand today as a symbol of the socio-cultural and economic progress and prosperity of the land of Odisha. Vaishnavism and vaishnav centres in Odisha play an important role in the canvas of tourism as economic booster as well as the socio-economic management of the people .This research article has been developed keeping in view of some primary objectives. The foremost objective is to explore an unexplored vaishnava centres in the land of Odisha. Secondly to discuss the socio-religious mind set of the people pertaining the vaishnav gospels. Third one deal with the role of vaishnava centres in the tourism map of Odisha in particular and India in general. Besides how the vaishnava centres caters the tourists of national, international, regional, intraregional, where employment generation is the thrust area of discussion.